The 2026 Zhongshan Chinese New Year Shopping Festival, featuring 32 specialty booths, kicked off at the TopPark shopping mall on January 30.

The 16-day event connects nearly 40 major shopping malls city-wide, hundreds of enterprises and multiple financial institutions. Through tiered discounts and themed activities, it will create an immersive Spring Festival gathering blending festive atmosphere with special shopping experience for residents.

Shoppers can claim e-coupons daily at 10AM via the UnionPay app from now through February 28.

A standout feature is the introduction of "Hello Koma", an original IP of the Greater Bay Area. Through interactive installations and co-branded collections, the event blends Zhongshan specialty products and cultural merchandise with the traditional Chinese New Year market.