The "Zhongshan Products, Shanghai Bound" event will run from January 31 to February 2 at the Xintiandi Ruihong shopping complex in Shanghai's Hongkou District.

The event features sales exhibitions, interactive activities, cultural performances and Spring Festival scrolls writing, alongside culture-tourism promotions, investment briefings and project signings.

A sales exhibition will highlight Zhongshan's products in home appliances, furniture, consumer electronics, apparel, daily chemicals, food, and culture and tourism sectors to showcase the city's image and achievements in tech innovation, manufacturing, quality lifestyle and sightseeing.

Participating enterprises will leverage live-streaming channels and e-commerce platforms such as Tmall and Douyin to amplify marketing reach and offer promotions, elevating the "Created in Zhongshan" brand's influence.