Can you imagine enjoying a cup of fragrant coffee in the rural fields? The coffee scene in Zhongshan has leveled up! 

During the 2026 New Year's Day holiday, Zhongshan launched its first-ever Rural Coffee Festival across all 23 towns and subdistricts. This event brought together coffee culture, local flavors, intangible cultural heritage, and specialty industries into one stylish, culturally rich, and consumer-friendly rural festival. 

At the main event hub in Caobian Village, South District, top coffee brands from various regions set up shop, alongside trendy street food, cultural and creative products, blending the historic charm of a century-old overseas Chinese village with modern vibes. 

The festival drew crowds of visitors, tasting coffee, exploring the countryside, and experience the unique charm of rural leisure life.