Caiyu Intelligent Innovation, established through a partnership between Zhongjin Wangtat Cultural Tourism Development Group and the Sanjiao Town government, was unveiled recently.

Serving as the core platform for deepened collaboration, Caiyu will leverage the "Caiyuzai" super IP to expand the snakehead industry chain from aquaculture to brand management and culture-tourism integration.

Caiyu's development model combines super IP, industrial chain, and culture-tourism scenarios. On one hand, the company builds an IP collaboration platform to co-develop brand assets with upstream and downstream firms, enhancing product value through professional marketing. 

On the other, it accelerates IP-driven projects. The first phase of the Caiyuzai Children's Park is complete, and related creative products will soon launch online. Future plans include a Caiyuzai water park, fertile farmlands and expansive ponds.