The 2025 China National Apparel Supply Chain Innovation Conference took place on December 3 at the Chinese Rosewood Culture Expo City in Zhongshan's Dachong. Leading apparel brands, industry pioneers and experts gathered to share insights on emerging industry trends.

The event marked the launch of the Shaxi Fashion E-commerce Selection Center. Adopting a tripartite model of government guidance, MCN operations and market-driven management, the center focuses on showcasing Shaxi's livestreaming ecosystem, supporting supply chain transformation, and training online influencers.

Within 3-5 years, the center aims to attract top-tier enterprises and online influencers, expand partnerships with domestic/international e-commerce platforms, and establish itself as a national digital hub for apparel and a leading e-commerce development base.

Shaxi now boasts over 1,180 livestreaming studios, nearly 6,000 trained livestreaming professionals, and achieved over 10 billion yuan in annual sales on Douyin by 2024.