"I've been craving this for years! I flew all the way from Japan just to taste this roast meat!" Said Zhu Zhengtao, a Jiangsu native studying abroad, as he finally savored the char siu (roast pork) rice he'd dreamed about for two years. His joyful reunion with the dish and his story were captured in a viral video by Li Wenbiao, owner of an internet-famous deli shop in Zhongshan's Shiqi.

Li, 32, fulfilled his entrepreneurial dream 7 years ago. By embracing the short-video boom early, he transformed his humble eatery into a Douyin sensation with 450,000+ followers and 7 million+ likes, spreading the soulful charm of Cantonese roast meat globally.

"Creating viral content isn't as simple anymore, but I never stop learning," Li admits. Seizing the "blind box economy" trend, he introduced limited-time special set meals, turning each unboxing into shareable content.

The gamified approach, paired with genuine customer interactions during "unboxing" moments, has won over young fans nationwide, many of which are even from abroad.