Zhongshan made a splendid appearance at the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) on May 22, showcasing its cultural tourism achievements through cultural heritage preservation, industrial upgrading and technological innovation.

The Zhongshan Pavilion masterfully blended traditional "blue-gray bricks and tiles" with modern metal frameworks, employing LED screen linkage technology to create an immersive experience space that vividly showcases the development of iconic cultural and tourism areas including the Tourism Area of Sun Yat-sen Hometown, riverside scenic belt, Zhongshan Hot Spring Resort and Wugui Mountains.

On-site, a series of cutting-edge innovations spanning the entire industrial chain, including amusement equipment, digital light and shadow technology, intelligent printing solutions and smart exhibition systems, captured significant attention from visitors.

The pavilion featured an "Industrial Gravity Field" showcasing the future development landscape of culture and tourism, and unveiled key projects including the renovation and upgrade of the Tourism Area of Sun Yat-sen Hometown.

Inside the bustling Zhongshan Pavilion, the aroma of pigeon dishes filled the air, drawing crowds of visitors eager to taste. Besides, the exhibition area showcased a curated collection of Zhongshan's signature tourist souvenirs and cultural creative products, including Juxiangyuan Almond Cake and Huangpu Preserved Meat.

The pavilion also features an Intangible Cultural Heritage Interactive Zone, where masters of guqin, incense ceremony, tea ceremony and other traditions demonstrate their crafts live.