During the 3-day Dragon Boat Festival holiday, Zhongshan gained widespread popularity with over 70 vibrant culture and tourism events, attracting a total of 823,900 visitors, with a 27.38% year-on-year increase, and generating 378 million yuan in tourism revenue, up by 32.17% from last year.

During the holiday, Zhongshan injected fresh creativity into traditional dragon boat culture, capturing attention from central media. In Shiqi, the dragon boat racing event delivered three days of thrilling races blending athleticism with cultural pride. Meanwhile, at Xingzhong Plaza, the creative market was crowded with people exploring souvenirs and delicacies.

In addition, towns/sub-districts and cultural venues across Zhongshan launched a spectrum of immersive experience activities, treating residents and tourists to vibrant cultural feasts. At Zhongshan Movie Town, children in Hanfu chased a lively parade with their laughter echoing.