At the China International Fashion Fair (CHIC) held in National Exhibition and Convention Center (Shanghai), multiple enterprises from Zhongshan's Dachong, a famous town of denim clothing in China, showcased over 500 product styles.

On the opening day, the Dachong exhibition zone received over 160 global buyers, including businessmen from Italy, Germany, Russia and Türkiye as well as representatives from domestic leading brands and e-commerce platforms. Initial figures show nearly 100 intent-to-order agreements, with potential full-production output value exceeding 100 million yuan.

CHIC, one of China's most influential apparel industry exhibitions, serves as a key bellwether for sector development.