Unimass, a 30-year stationery maker based in Zhongshan's Xiaolan, recently hosted a promotion event for its super IP cultural and creative hub, a new industrial tourism landmark. The company showcased study tour programs to travel agencies across the Pearl River Delta region.

Founded in 1996, Unimass specializes in R&D, design, production and sales of student/office stationery and trendy gifts. It operates a self-built 3.3-hectare IP e-commerce park, nurtures multiple private brands, and ranks among China's top student stationery brands.

In recent years, the company secured licenses for Chinese cultural IPs such as Dunhuang and Terracotta Warriors and global IPs such as Mickey, Marvel and Stitch. At its factory, Unimass built a 20,000-square-meter super IP hub featuring AI labs, sky libraries and other settings.