"Our displays powered by self-developed AI models deliver immersive viewing experiences, making them highly sought-after in Middle Eastern markets," said Chen, customs affairs chief at Express LUCK Group, a national high-tech enterprise specializing in LCD TVs, monitors and laptops sold in over 60 countries globally.

The company achieved AEO certification in late 2024, significantly boosting its international competitiveness. "Middle East exports surged 26% year-on-year in the first half of 2025, with full-year growth projected to exceed 35%," Chen added.

Veteran AEO-certified TCL Group's subsidiaries, TCL AC Zhongshan and TCL Refrigeration Equipment, also reported stellar performance. 

The conglomerate's air conditioner orders surpassed 12 million units year-to-date, with Middle East sales jumping 30%.

Customs data reveals Zhongshan's exports of household appliances and machinery to the Middle East reached 6.89 billion yuan ($960 million) in January-July 2025, marking an 18.3% YoY increase.