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Mattresses 'sail across seas' via cross-border e-commerce
2025-05-12

In the industrial park of Leader Metal, a company based in Zhongshan's Wuguishan Sub-district, trucks are ready to depart for Yantian Port in Shenzhen, from where they will set off for destinations around the world, including the US, South America, Europe, and Southeast Asia.


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Approximately 3,000 sponge mattresses are produced daily in Leader Metal's workshops and delivered to different markets. "In overseas markets, we operate directly through e-commerce platforms, connecting with consumers in real time. Our products sell out almost every day," said the company's chairman Luo Yun.


Since establishing his foam materials factory in Zhongshan in 1997, Luo Yun has spearheaded Leader Metal's sustained growth. "We now have factories in Zhongshan's Wuguishan and Fusha, Foshan, and Jiangmen's Heshan. The Wuguishan facility mainly produces sponge mattresses", Luo Yun added.


Last year, Luo Yun assembled a cross-border e-commerce team with 200+ members to directly confront the surging global demand and potential risks in international trade. Based in Guangzhou and Shenzhen, both are China's e-commerce innovation hubs, the team is pioneering digital trade infrastructure to redefine export pathways for Leader Metal's core product line.


In addition to selling its own products, Leader Metal also market products from fellow merchants in the industrial park, enabling export-oriented enterprises to expand their product portfolios and global sales channels.


The company has also registered over 20 proprietary brands for international markets to buffer against trade uncertainties.


In the first quarter this year, Leader Metal sold over a hundred thousand mattresses, and its annual revenue is expected to surpass 300 million yuan. "Our strategic imperative is to scale up annual production to over 10 million units within the next 5 years," Luo Yun said.

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