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Innovation boosting sales of mooncakes

Thanks to the innovation made to the ingredients, shapes and package, the mooncake industry is embracing a bumper year. Traditional style mooncakes are still on sale in supermarkets to cater to people loving traditional flavors, but more can be seen are mooncakes themed on star wars or Disney cartoon characters to appeal to the youngsters.

The sale of traditional mooncakes is going gloomy in recent years, but now chefs in traditional restaurants and luxury hotels are bucking the trend with innovations.

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