On May 18 Guzhen Town will launch its '5-18 Influencer Marketing Festival of China's Lighting Capital'. At that time, Guzhen town mayor Ruan Zhili will join in on the live streaming and Olympic champion Zhang Xiaoping will also attend to support the festival.

The purpose of this festival is to publicize the regional brands based in China's Lighting Capital. Through the live streaming platform, high-quality lighting products of enterprises above designated size in Guzhen Town and well-known lighting malls will be marketed to dealers and consumers across the country, so that more consumers can experience the rich variety and innovative trends of lighting products in Guzhen Lighting Capital online.

Affected by the COVID-19 epidemic, Guzhen has strengthened its efforts towards online promotion. On March 18, Guzhen Town held its first online international lighting fair, transforming its online promotion, and trying influencer marketing. Some lighting malls have also expanded training on online marketing for merchants, and formed alliances to carry out online marketing campaigns together, using online marketing to offset the impact of the reduction in offline traffic.

Various CEOs of brand enterprises engaged in LED lighting as well as online influencers with millions of fans will be invited to participate in the event.