The four-day tenth China Casual Dress Expo (China- Shaxi Town) was opened in the Exhibition Center yesterday. After the ten years, the expo went through and witnessed many changes in the era. With the theme of “the tenth anniversary”, it holds special parties, including “Influence from China”- award ceremony for influential media in China’s textile, award ceremony for China’s causal dress and the tenth anniversary show.

Several leaders participated in the opening ceremony, including Tong Xing, vice governor of Guangdong Province, Chen Genkai, Zhongshan’s Party Secretary, Chen Shujin, vice president of China Textile Industry Association.

Textile and dress industry, one of the five pillar industries in Zhongshan, owes over 800 large-scale enterprises in the city, with more than 40 billion Yuan of industrial output value. Moreover, the industrial chain covers as many as 130 countries and regions, teeming with provincial famous brands. Designer groups and market experts gather in Zhongshan, making contribution to the textile economy and its designs as well as the brands development.

Tong Xing remarks in his speech that with the ten-year development, the expo has become more and more influential to be the significant brand expo in China’s clothes industry. Held in Zhongshan, the expo builds a golden bridge for communication and cooperation among the domestic clothes markets, and also gives a boost for the future development of the provincial clothes industry. He wished that the expo could be more unique and influential, and thus serve as the platform for enterprises to develop their brands, to do business and to exchange techniques, so that clothing enterprises in both the province and even the nation could build their own brands.

It is learnt that the expo has attracted 1.2 million people from more than 20 countries and regions, with the total turnover as much as 40 billion Yuan, and nearly 100 famous brands. Deng Xiaobing also remarks that the expo has contributed a lot to the brand development for the city’s textile industry and also to the upgrading development of the whole industry in the nation.

The expo hosts more than 720 booths for 120 famous brands from the country, the province, Hong Kong, Macau and Taiwan and even those from Britain and America. The 20,000-square-meter exhibition area are divided as various parts, including brands zone, clothing machinery zone, material accessories zone, creative design zone, and so on. During the expo, seminars are held as China high-level forum for casual clothes, Shanghai Mart International Sourcing Fair, and seminar for “Development Plan of the Clothing Industry in Pearl River Delta Region ", etc.

The Municipal Gymnasium hosted yesterday China’s Awards Ceremony for China’s Causal Dress and its tenth anniversary show, during which the successful experience for the ten-year-development was concluded, and awards were given to those special organization, enterprises and individual persons. Wu Ruicheng, director of Provincial Overseas Chinese Affairs Office, Li Junneng, secretary of Standing Committee of Municipal Party and Discipline Inspection Commission, and Feng Yurong, vice mayor, attended the evening party.

Foreign guest are window-shopping in the expo.

Models are showing famous brand designs from Shaxi Town.

The opening dress show attracted visitors’ eyes.

The-Great-Wall-like booth of clothes